NEW YORK, June 26, 2017 — Brand Connections, an award-winning, independent marketing agency and leader in the product sampling industry, announced the launch of its new sampling network, DIGITRYTM.
Designed with brand marketers’ diverse needs in mind, and powered by Brand Connections’ extensive strategic and turnkey operational sampling expertise, DIGITRY is the largest, most flexible targeted brand sampling network. This robust solution was constructed to drive trial, generate engagement and deliver valuable ratings and reviews for marketers.
“Brand Connections has a long legacy of distributing samples through venues to reach targeted consumers at very low distribution costs. As the needs of marketers have changed, we have created new channels to provide direct-to-home sampling options, powered by ratings and reviews, giving marketers the ability to choose the right mix of targeting and on-going engagement that meets their strategic and financial objectives,” said Sherry Orel, CEO of Brand Connections. “Sampling services are so fragmented that clients are overwhelmed and ill-equiped to compare the benefits of various distribution strategies. By housing the most frequently utilized tactics under one roof we can authentically recommend the right options for each client’s specific needs, and because of our scale, we can do this at a lower cost than our competitors.”
DIGITRY is composed of four core sampling offerings (DIGITRY Life, DIGITRY Home, DIGITRY Bullseye, and DIGITRY Ambassador) that all feed into the ratings and reviews driven DIGITRY Advocate. Brand Connections developed this network to meet the needs of clients, including many of the largest CPG brands that were looking for efficient, one-stop sampling solutions.
DIGITRY Life: Network of over 10,000 work, play and passion venue locations, such as gyms, resorts, salons, spas, Mommy & Me classes and more, with opportunities to target around demographics, lifestyle, life-stage and key retailer proximity.
DIGITRY Home: End-to-end solution delivering product samples via demographic and lifestyle-targeted eCommerce packages (“surprise and delight” samples included within consumers’ existing online orders from over 800 segmented online retailers). Designed to drive trial and purchase conversion for CPG partners, and retention and loyalty for participating eCommerce partners.
DIGITRY Bullseye: Precision-targeted request-based sampling, where samples are shipped directly to consumers’ homes based on demographic, geographic, lifestyle, life-stage, purchase behavior and retailer proximity targeting. Bullseye can activate consumers through our proprietary databases, paid media campaigns, and by engaging brand advocates like bloggers or influencers that align with our client’s brand.
DIGITRY Ambasador: Samples delivered hand-to-hand by highly-trained brand ambassadors, engaging targeted consumers at events, passion points, on-the-go and at the point-of-need.
In a sampling industry first, each DIGITRY offering is powered by DIGITRY Advocate, providing brands with a seamless opportunity to generate ratings and reviews through our product sampling and review community website www.Digitry.us. With this launch we have partnered with Bazaarvoice, the largest ratings and reviews syndicator. DIGITRY provides seamless integration into Bazaarvoice’s industry leading ratings and reviews syndication engine. Bazaarvoice syndicates consumer-generated ratings and reviews to over 3,000 global brand and retail websites.
Over 90% of consumers now read online reviews and one in four read a review before every new purchase. “As consumers continue to rely on authentic ratings and reviews to make purchase decisions we saw an opportunity to better support this brand marketing need. Our DIGITRY Advocate platform allows brands to take any sampling program, whether it’s being distributed within a Brand Connections network or not, and amplify the reach by driving ratings and reviews,” added Orel. “Our clients are especially excited about using our platform to syndicate pre-launch reviews before products even hit the shelves.”
Brand Connections is an independent, award-winning integrated marketing agency offering product sampling, experiential marketing, promotions and creative services, working seamlessly to Make Marketing Easier for MarketersTM.
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SOURCE Brand Connections