Blue-Emu and Mike Ditka to Unite

BRISTOL, Tenn., May 17, 2017 /PRNewswire/ — NFI Consumer Products and Blue-Emu are pleased to announce the recent addition of Mike Ditka, who will join Johnny Bench as a spokesperson for NFI’s flagship brand Blue-Emu.

“I was already an avid Blue-Emu user so this is a genuine relationship between product and spokesperson. Joining Johnny Bench with Blue-Emu is such an honor as well, two hall of famers from two of America’s greatest sports. I am looking forward to what their team has planned for the future ” – Mike Ditka

Ditka comes to Blue-Emu after having a hall of fame career both on and off the field. Ditka was inducted into the Pro Football Hall of Fame in 1988, earning him the honor of being the first tight end ever inducted. Ditka is one of two to win the NFL title as a player, assistant coach and head coach. Other honors include being a member of the College Football Hall of Fame, the 1961 UPI NFL Rookie of the Year, a five-time Pro Bowl selection and five-time All-Pro tight end. Ditka has also been named to the NFL’s 50th and 75th Anniversary All-Time Team.

“I think the addition of Coach only further proves the effectiveness and success we have seen with this brand over the last three and half years. Having him on our team along with Hall of Famer Johnny Bench, is truly an honor.” Benjamin Blessing, EVP of Sales and Marketing, NFI Consumer Products.

Mike Ditka will be joining the brand as NFI launches their newest line extension to the overall brand family: Blue-Emu Lidocaine Cream. NFI didn’t just launch another lidocaine cream to the market; they did so with a patent pending sponge top applicator. This line extension caught the interest of the two largest retail chains in the nation for its launch starting in May.

“We saw a need in the market and our team worked hard to meet that need. The consumer valued the lidocaine ingredient, but didn’t like the messiness nor the application of current products on the market,” Susan Gregory, CEO and President, NFI Consumer Products.

For more information, please contact NFI Consumer Products via email at or visit the Blue-Emu website at

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SOURCE NFI Consumer Products