AUSTIN, Texas, June 26, 2017 — Big Red, America’s original and best-selling red soda, announces that Taco Charlton, Dallas’ first round pick and 28th overall in the 2017 draft, has signed on to be a brand ambassador for the upcoming football season. Charlton, whose given name is Viduntae, was nicknamed “Taco” as a child by his mother and grandmother for a still, unclear reason. Now, that moniker could not be more relevant as the rookie defensive end kicks off his professional football career in Texas – home of Big Red and some of the country’s best tacos.
“When Taco was drafted to start his pro football career in the Lone Star state, it made perfect sense to us, a Texas-based company, to combine three things Texans love – football, tacos and Big Red.” says Thomas Oh, SVP of Marketing at Big Red, Inc. “This fall, we are looking forward to supporting Taco in his rookie season and reminding consumers that nothing complements tacos better than the sweet, smooth flavor of Big Red.”
This fall, images of Big Red and Taco Charlton will be found on Big Red soda displays at hundreds of stores across North and South Texas. As part of the promotion, Big Red will host a sweepstakes offering fans the chance to win Big Red football memorabilia autographed by Charlton. Big Red will also host Taco Charlton meet-and-greet sessions at select North Texas grocery stores later this year.
“I love my name and I actually do love tacos,” says Charlton (@TheSupremeTaco). “Although I am new to Texas, I quickly learned that nothing goes better with tacos than Big Red, so I’m excited to partner with such a unique, iconic brand.”
ABOUT BIG RED
Big Red Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red Inc. also markets beverage brands Big Red Zero®, Big Blue®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt’s® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red Inc.’s beverages. For more information, please visit www.bigred.com.
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SOURCE Big Red Inc.