Automotive Software Company Announces Incubator Graduation and Launching of New Venture in Rock Hill’s Knowledge Park

ROCK HILL, S.C., June 13, 2017 — The principal owners of Insignia Group LC, the industry leader in accessory sales process consulting and configurator software, in partnership with the Technology Incubator at Knowledge Park, are pleased to announce Insignia’s graduation from the Incubator program and the launch of a new venture:

“This is the realization of many years of effort; launching to commercialize the technology Insignia patented in 2013.” says David Stringer, president of Insignia. “Working in partnership with The Technology Incubator, we were able to focus our vision, develop our strategy for launch and gain access to audiences to make this a reality.”

Stringer explains that in 2010 the company began the process to patent its technology that dynamically visualizes the customizations of products. After receiving the patent in October of 2013, it entered the Technology Incubator in 2014. The Technology Incubator, a joint venture between the City of Rock Hill and the Rock Hill Economic Development Corporation, is dedicated to supporting, mentoring, and advising emerging technology companies.

According to Stringer, the purpose for entering the Incubator was to develop Insignia’s innovation beyond the Automotive Industry. “ is launching to explore how our visualization process and software can be leveraged in more mass-market segments.”

“Insignia represents an exemplary entrepreneurial venture founded in Rock Hill.” Says David Warner, director of the Technology Incubator. “We are proud to have assisted in Insignia’s positioning to launch the new technology venture and to set the stage for future sustained growth.”

The next steps for have already been set with the acceptance into the State’s South Carolina Research Authority’s (SCRA) SC Launch Program, which according to its web site, “provides a framework to grow South Carolina’s innovation economy by providing mentoring, funding, commercialization assistance and the resources necessary to successfully launch start-ups in the state.”

“We are excited to welcome to SCRA’s entrepreneurial program, SC Launch. We look forward to the impact they are going to make in our state,” says Bob Quinn executive director of SCRA.

Established in 2001, Insignia is a software and consulting company with 42 employees in the Knowledge Park district of Rock Hill. The company is a service provider for car dealerships, accessories distributors, and vehicle manufacturers like Volkswagen and Jaguar Land Rover.

The company’s visualization technology and the progress toward commercialization received a big boost in 2015 from Eastman Chemical when Insignia launched a global window film configurator for Eastman’s LLumar(c) window film. This configurator is used by installation centers for window film around the world.

According to Stringer, the ownership team of Insignia will also be the ownership team for Although the two companies will support each other for the foreseeable future, Stringer explains that eventually each will be independent operations and directions. 

“It is our hope and drive to see both companies continually grow and expand within Knowledge Park.” says Stringer. “The environment here, created by the partnership of the City of Rock Hill and the RHEDC, is one that fosters innovation and entrepreneurial growth. We also could not have done this without local partners like First Citizens Bank.”

About Insignia Group
Insignia Group is the innovator and industry leader in accessory sales process consulting and configurator software. Insignia drives exceptional Vehicle Personalization sales training, configurator software, continual leadership, and process improvement to the automotive industry. These core deliverables improve the customer experience, increase customer satisfaction, reduce sales staff turnover, and maximize profits. Insignia currently supports eighteen vehicle brands, and serves dealerships nationwide. Insignia’s software solution manages the fulfillment of nearly $85,000,000 in accessory sales transactions annually. For more information, visit

Media Contacts:
Insignia Group

About the Technology Incubator

The Technology Incubator @ Knowledge Park (or the TI Center) serves as Rock Hill’s innovation and entrepreneurship hub. Its two pronged mission is to: 1) attract and assist promising technology startup and early stage businesses in a program to create new knowledge worker jobs; and 2) to build a community-based entrepreneurial ecosystem to support the development of local talent and new innovation ventures.

Media Contact:

David Warner, Director

About the SCRA

Chartered by the state of South Carolina in 1983, South Carolina Research Authority, SCRA, is a public, non-profit corporation that fosters and enriches South Carolina’s innovation economy.

SCRA was created by the South Carolina Legislature and given a one-time founding grant of $500,000 and 1,400 acres of undeveloped land. In order to successfully execute its mission and remain self-sustaining, SCRA uses income from its government contracting affiliate and funds from the Industry Partnership Fund to further technology-based economic growth in the state.

Our vision is to enhance and improve the development and growth of the state’s Innovation Economy – creating jobs, furthering company growth and facilitating academic research and commercialization.

Media Contact:

Jessica Cokins

To view the original version on PR Newswire, visit:

SOURCE Insignia Group, LLC

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