Appnext Hires Ad Tech Veteran to Expand Activity in India

LONDON, June 15, 2017Appnext, a leading mobile discovery company, announced today that Manish Singh Rajawat has joined the Company to serve as General Manager of the Indian office, focusing on Appnext’s expansion in the region. Manish is an award-winning digital leader and an entrepreneur with a wealth of experience, leading Ad Tech and Internet start-ups. He was a founding member & CEO at Airpush India and has served as a mentor to several Indian startups.

Manish joins Appnext at a time when the Company is expanding its operations worldwide and about to launch new products and services. His primary focus will be on developing relationships with publishers and advertisers in India, ensuring they will get the best value in higher conversion rates and performance, with Appnext’s new and innovative technologies, soon to be announced.

Manish Singh Rajawat said: “I am excited to start a new challenge within Appnext. Mobile Ad Tech Industry in India is growing rapidly – Multiplied in 2016 to $350 million and set to hit $1.3 billion by the end of 2019, accounting for 60% of all digital ad spend in India, according to eMarketer. This definitely accounts to a rising tide and is a great opportunity for Appnext, since the focus on performance is paramount. My experience working in this industry, together with Appnext’s track-record of successes and innovative technologies will definitely help in expanding our business in India. Appnext adds value to the ecosystem by serving the most relevant ads to the users and ensuring performance and positive ROI for demand partners, higher payouts to its publishers, and higher engagement.”

Elad Natanson, Founder and CEO at Appnext, said: “Manish’s wealth of experience and industry knowledge has made him the perfect candidate to head our operations in India and I am happy to have him onboard. We are growing quickly, adding more offices and hires, providing our customers with innovative services and technologies that will help us compete against giants such as Google and Facebook. We are already serving leading customers in India, such as dailyhunt, MobiKwik, MakeMyTrip and many others. I believe that the vision of Appnext is right in place for the Indian market and its requirements, helping us to become a major player here, adding lots of value to the Ad Tech ecosystem.”

About Appnext

Appnext is a leading mobile discovery platform, helping millions of users experience apps at the right moments throughout the day. Every day over 650M users worldwide are interacting with Appnext-powered app recommendations tailored to their preferences, daily habits, and unique real-life context.

Leading mobile and in-app advertising since 2012, Appnext has disrupted the mobile industry, allowing app marketers to seize unique contextual user moments to get their apps discovered, and used again and again. We are proud to bring a better, more efficient way to experience smart devices, helping thousands of mobile businesses grow, monetize and shape the future of mobile. For more information, please visit Connect with Appnext on Twitter, Facebook, and LinkedIn.

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Assaf Dargan
Global PR Manager


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SOURCE Appnext

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