Appboy Accelerator For Agencies Propels Growth with Addition of VML


NEW YORK, June 15, 2017 — Appboy, the global leader in lifecycle engagement technology, today announced the addition of VML, full-service global marketing and advertising agency and No. 5 on AdAge’s 2017 Agency A-List, to Appboy Accelerator, a program that enables agencies to easily supplement their portfolio of services with Appboy’s CRM and lifecycle engagement technology. Together, VML and Appboy help brands build trust and humanize connections with customers through highly relevant, personalized communication. 

Today brands are challenged by the demands of an ever-changing marketing landscape and need to meet consumers where they are on various devices and channels throughout the day. Appboy equips brands with the tools to seamlessly gather and manage a single view of each customer backed by data collected across systems, then use that information to reach their audience with highly relevant, personalized cross-channel messaging. As a result, the entire customer journey is supported creating long-term beneficial relationships between brands and their audiences.      

VML is broadening creative boundaries to deliver award-winning ideas and marketing solutions for their clients. Both VML and Appboy understand the challenges brands encounter in today’s marketing landscape. By joining Appboy Accelerator, VML will continue to lead the charge in evangelizing the benefits of lifecycle engagement as a strategic technology solution for agencies to drive ROI and deep engagement for their clients.

“At VML, we’re helping the largest brands in the world view the customer relationship as a one-on-one experience, at scale,” said Marc Schumer, Director of Channel Partnerships at VML. “With Appboy Accelerator, we can increase our speed to market due to ease of use of the product, and ultimately impact long-term customer engagement for brands. This partnership makes it simple for our clients to design, execute, and understand advanced digital marketing strategies.”

“Brands today need to harness humanized connections with intelligent predictive analytics, insights, and experimentation capabilities to drive engagement,” said Myles Kleeger, President and Chief Revenue Officer of Appboy. “Appboy Accelerator empowers agencies to evolve traditional communications and creative strategies to create experiences that enrich customer relationships anywhere, anytime.”

With Appboy Accelerator, agencies can easily advance their portfolio of services to drive disruption for brands resulting in impactful growth, at scale. For more information on Appboy Accelerator or to sign up today, visit: www.appboy.com/accelerator.

About Appboy

Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. We empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. Appboy is a venture-backed company of more than 150 employees, with offices in New York City, San Francisco, and London.  

About VML

VML is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML’s clients include Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint, and Wendy’s.

Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world’s largest communications services group, WPP, in 2001. VML has more than 2,600 employees with principal offices in 28 locations across six continents.

CONTACT: Larisa Zdepski, 1-646-386-7424

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SOURCE Appboy

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