VML is broadening creative boundaries to deliver award-winning ideas and marketing solutions for their clients. Both VML and Appboy understand the challenges brands encounter in today’s marketing landscape. By joining Appboy Accelerator, VML will continue to lead the charge in evangelizing the benefits of lifecycle engagement as a strategic technology solution for agencies to drive ROI and deep engagement for their clients.
“At VML, we’re helping the largest brands in the world view the customer relationship as a one-on-one experience, at scale,” said Marc Schumer, Director of Channel Partnerships at VML. “With Appboy Accelerator, we can increase our speed to market due to ease of use of the product, and ultimately impact long-term customer engagement for brands. This partnership makes it simple for our clients to design, execute, and understand advanced digital marketing strategies.”
“Brands today need to harness humanized connections with intelligent predictive analytics, insights, and experimentation capabilities to drive engagement,” said Myles Kleeger, President and Chief Revenue Officer of Appboy. “Appboy Accelerator empowers agencies to evolve traditional communications and creative strategies to create experiences that enrich customer relationships anywhere, anytime.”
With Appboy Accelerator, agencies can easily advance their portfolio of services to drive disruption for brands resulting in impactful growth, at scale. For more information on Appboy Accelerator or to sign up today, visit: www.appboy.com/accelerator.
Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. We empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. Appboy is a venture-backed company of more than 150 employees, with offices in New York City, San Francisco, and London.
VML is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML’s clients include Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint, and Wendy’s.
Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world’s largest communications services group, WPP, in 2001. VML has more than 2,600 employees with principal offices in 28 locations across six continents.
CONTACT: Larisa Zdepski, 1-646-386-7424
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