Amy Elkins Promoted To Executive Vice President Media And Marketing Innovation For STXfilms

BURBANK, Calif., June 13, 2017 — STXfilms has promoted Amy Elkins to Executive Vice President of Media and Marketing Innovation, it was announced today by Eddie Egan, President of Marketing for STXfilms.

Elkins is the first “digital first” all media head for a studio with a combination of studio and agency experience. Elkins will continue to lead all media buying for STXfilms with a priority in understanding the dynamically changing marketplace through smart data application and strategic media partnerships. Elkins’ new expanded role includes developing and nurturing new enterprise partnerships, which have helped position STX with first-to-market creative, content and data opportunities and analysis. She will continue to grow and apply her data-driven mandate to STX’s other lines of business, including STXdigital and she will jointly report to Egan as well as Rich Sullivan, Chief Operating Officer of STXdigital. Over the last two years as SVP, Elkins has built a fully integrated media team from the ground up in partnership with Horizon Media.

“Amy understands the rapidly changing media landscape better than anyone I know and she is genuinely one of the most forward-thinking innovators in our industry,” said Egan. “The way she approaches consumer trends, data, analytics, media buying and reaching moviegoers today is as refreshing as it is elaborate. The partnerships that Amy and her group have built with media companies like Amazon, Facebook, Google, NBCUniversal, Snapchat, Turner and Twitter have allowed STX to receive unprecedented data application and insights and incredible first-to-market creative and marketing opportunities. We are incredibly fortunate to have someone so accomplished and skilled to keep us ahead of the curve and we are proud to recognize her hard work with this well-deserved promotion.”

“At STX, we strive to anticipate and apply business solutions not just for today but looking ahead at tomorrow. Our entrepreneurial culture demands the kinds of innovation and cross collaboration that results in next generation practices that continue to be recognized and supported by our partners,” said Elkins. 

“Amy is an extraordinary executive and her expertise, leadership and relationships in digital will continue to be a huge benefit to us all as she takes her digital, data and partner experience and apply it effectively across the company,” said Sullivan.


STXfilms is a division of STX Entertainment, a global next-generation media company whose mission is to unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content.  It is the industry leader in transforming beyond traditional platform-driven content to creating talent-driven enterprises. 

The company is led by accomplished businessman Robert Simonds and was co-founded by Bill McGlashan, managing partner of the leading global private investment firm TPG.   Other investors include Hony Capital, a leading private equity firm in China; PCCW, Southeast Asia’s largest Internet and cable services provider; Tencent Holdings, China’s leading provider of online products and services; Dominic Ng, Chairman of East West Bank; DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others.  With these strategic relationships, the company is uniquely positioned to maximize the impact of content worldwide, with direct passage into the China market. 

For more information, please visit

To request a photo, please contact the studio at the information below.  


Steve Elzer
Elzer & Associates
(213) 607-3591


To view the original version on PR Newswire, visit:


Related Links