Adolescent Creates the Main Title Sequence for New Amazon Series American Playboy: The Hugh Hefner Story

 American Playboy: The Hugh Hefner Story the new Amazon series produced by Stephen David Entertainment and Alta Loma Entertainment, brought Adolescent on to create the Main Title Sequence. The 10 episode docu-series takes us beyond the covers into the daring mind of Hugh Hefner and chronicles the making of Playboy magazine into one of the world’s most recognized brands.
 
For the main title, the focus was on creating a look and feel that was classy, deliberate and 100% “Playboy”. Paying homage to iconic Playboy covers, Adolescent restaged the scenes seamlessly. The models were projected onto 3D reliefs, as a result adding dimension and subtle body gesture to make it more playful and alive. The audience follows the curves to seductive 60’s jazz music, ultimately being led to a logo reveal featuring the trailblazer himself. The main title graphics have been integrated into parts of Amazon’s overall marketing campaign.
 
See the full main title and more details here: http://adolescent.nyc/work/americanplayboy/

“Hugh as a figure is still just as relevant today, Playboy as a brand continues to be a staple of American culture. It was an amazing opportunity to help contribute to the series. We knew going in, a series of this subject matter would provide great content and detail. We honed in on a theme and look that would be instantly recognizable while also doing justice to Hugh’s Legacy.”

Man-Wai Cheung,
CEO / Creative Director

About Adolescent:

A New York based creative design agency with an international presence. For over 13 years, Adolescent has been responsible for producing innovative, creative work for a variety of projects for brands such as Netflix, AMC, VH1, Warby Parker, Verizon, Nickelodeon and The New York Times. The company specializes in creative and design direction, visual identity, motion, animation and video direction.

To find out more about Adolescent and its projects, visit: http://adolescent.nyc/

CONTACT INFO: ad@adolescent.nyc 

T. (212) 226-0007​​

Source: Adolescent