1st Reverse Mortgage USA Unveils New Website Design and Brand to Empower Customers, Partners

DENVER, June 14, 2017 /PRNewswire/ — 1st Reverse Mortgage USA®, a division of Cherry Creek Mortgage Company, Inc., today unveiled its new logo, visual style and a redesigned website: www.1stmortgage.com.

“The launch of our new brand strategy is quite telling. It represents our transformative growth pattern, our ongoing, solid commitment to Cherry Creek Mortgage Loan Officers, Retail Direct and our Third Party Originator partners to provide an expanded product line,” said Dan Harder, Vice President, 1st Reverse Mortgage USA

“Our new look is a show of strength, embodying 1st’s high service mentality and culture. Our strategy is to make it easy for consumers to get connected with us and get the info they need to move through the process of obtaining funds efficiently and expeditiously,” Harder said.

The completely revamped website features a streamlined and simplified design, improved functionality and enriched content areas to help customers and partners make well-informed decisions about their needs and goals. The website also offers updated information on products, press releases, loan officer contact info and career opportunities.

In recent weeks, the 1st brand has been making headlines by calling attention to its enhanced product line including its beefed up H4P (HECM for Purchase) division as well as the offering of forward mortgages through its 1st Mortgage Solutions marketing channel.

“With our new look, we are putting our customers and partners in the driver’s seat,” said Harder.

“We are thrilled to debut our new website to all —our customers, clients, partners, media — who are looking to understand the breadth and depth of our products and services,” continued Harder. “We believe that this new site will allow visitors to have a very informative experience and allow us to continue to grow and increase our market presence.”

Explore the newly designed website at www.1stmortgage.com.

Please contact Dale Jones, Director of Marketing and Communications:


1st Reverse Mortgage USA® is a national, full-service mortgage company that provides origination and servicing through retail, wholesale, bank, credit union and correspondent divisions. 1st Reverse Mortgage USA has carved a unique niche in the marketplace by combining the best of traditional mortgage lending with the innovation and expertise of a mortgage bank. The company, a division of Cherry Creek Mortgage Co., Inc. includes over 60 retail branches across the country with over 250 experienced and knowledgeable Mortgage Loan Specialists, ready to serve our clients and their needs.

1st Reverse Mortgage USA and 1st Mortgage Solutions USA offer a diverse set of products including Reverse Mortgages, HECM for Purchase, FHA Loans, VA Loans, USDA Loans and Conventional Loans.The company has direct endorsement authority from HUD, Fannie Mae (FNMA), Ginnie Mae (GNMA) and Freddie Mac (FHLMC). Visit www.1stmortgage.com or call (877) 217-0166.

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SOURCE 1st Reverse Mortgage USA

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