The interactive film is the first-ever to utilize a smartphone’s gyroscope as a way for users to navigate and engage with inspiring destination content and ultimately create and book customized itineraries based on their experience. The mobile and digital experience takes viewers on an interactive journey through five featured destinations in the U.K. that includes London, Cornwall, Wales, Manchester and the Scottish Highlands. Users can toggle between the destinations by pointing the smartphone in a different direction.
“We’re honored to win this award for our work with Expedia and VisitBritain,” said William Gelner, chief creative officer at 180LA. “Travel is a deeply personal thing. We combined technology with storytelling to humanize the experience and make it unique to each visitor.”
“Discovery and inspiration are two core principals at Expedia,” said Vic Wallis, VP Global Brand Marketing at Expedia. “We are proud to partner with Visit Britain and the team at 180LA to both inspire and to help people discover more of Great Britain.”
180’s mission is to get the world talking about its clients and taking action. As of today, the agency has won seven Lions: three gold, two silver, one bronze, and a Grand Prix in Promo & Activation for Boost Mobile’s Boost Your Voice. Last year, the agency won 10 Lions, including a Grand Prix for Good for UNICEF’s Unfairy Tales campaign, and was named top 20 agency in the world by Cannes Global Creativity report.
180 is an award-winning international creative micro-network with offices in Amsterdam, Los Angeles and a strategic alliance in China. A part of Omnicom Group Inc. (NYSE: OMC), 180 employs 200 people from over 30 countries. 180 specializes in consumer, brand and product strategy and offers a spectrum of expertise, including: content creation, digital marketing, retail marketing, design, data services, social media and advertising.
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